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Here are some of the ways we use your data

  • Provide services and improve your customer experience;

  • Respond to your questions;

  • Help in fraud prevention and service and device security issues;

  • Do research and analysis to maintain and improve our services;

  • Let you know about service updates, content, offers and promotions that may be of interest to you;

  • When you allow us to collect precise location information, we use that information to provide and improve features of the Services such as recording where a workout took place or mapping an activity.

  • Improve Services offerings and integration with third parties

  • Assist in the prevention and investigation of illegal activities and violations of our Terms of Service or Acceptable Use Policies.

  • We also use your information to make inferences and show you more relevant content such as. 

    • Information like your height, weight, gender, and age allows us to improve the accuracy of your daily exercise and activity statistics like the number of calories you burned and the distance you traveled.

    • Based on your sleep data, we may make inferences about your sleeping patterns and provide you with customized insights to help you improve your sleep.

    • Based on your heart rate and activity data we make inferences about your stress patterns and provide you with customized insights

    • We may personalize exercise and activity goals for you based on the goals you previously set and your historical exercise or activity data.

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